About ITF Business

At ITF Business, we believe technology should empower you, not overwhelm you. Based in Watsonville and serving the greater Santa Cruz area, we provide patient, one-on-one tech support and digital services for seniors, small business owners, and local residents. Our mission is to bridge the gap between you and your devices, offering reliable solutions with a friendly, personal touch.

Our Team

Isaac Farris | Lead Tech Assistant Isaac is the technical heart of ITF Business. With a lifelong passion for technology and years of hands-on experience, he has built his career on making complex systems simple for everyone. His background spans hardware repair, software troubleshooting, and digital infrastructure, but his true specialty is his approach: he doesn't just fix the problem—he stays to explain the "how" and "why." Whether he is building a custom website or resolving a connectivity issue, Isaac’s goal is to leave his clients feeling confident and capable with their tech.

Olivia Farris | Client Services Olivia manages our client relations and scheduling, ensuring every project receives the attention it deserves. In addition to her role here, Olivia is the founder of The Cozy Companion, a professional pet-sitting business dedicated to providing high-quality care for your pets. If you are looking for a trusted hand for your furry family members, you can visit her at cozycompanion.co.